About Us

Independent Energy Storage Expertise You Can Trust

We help accelerate battery energy storage adoption across the Americas with practical, unbiased consulting.

Who We Are

GonPen LLC is an independent advisory and consulting firm specializing in Battery Energy Storage Systems (BESS), renewable integration, and go‑to‑market (GTM) strategy. With over 30 years in power & energy, we partner with OEMs, system integrators, IPPs, developers, and SaaS providers to drive profitable and sustainable growth.

Why GonPen

Independent & vendor‑neutral
20+ GWh of storage projects assessed, contracted and deployed
Hands‑on experience with BMS, EMS/AGC integration, performance guarantees
Deep knowledge of ERCOT, CAISO, PJM, CENACE (Mexico), Brazil (ONS) and Chile (CEN)
English, Portugues (Brazil) & Spanish for Americas‑wide projects

Mission

To empower clients with the clarity, strategy, and technical rigor needed to unlock the full value of energy storage.

Five Geographies

United States (ERCOT, CAISO, PJM, MISO), Mexico (CENACE), Brazil (ONS), Australia (AEMO-NEM) and Chile (CEN).

Credentials at a Glance

Over 20 GWh of BESS project experience globally.
Over 3 Billion USD worth of contracts.
10+ ISOs & markets globally
Techno‑economics, go to market strategy
Discovery workshops & BD support